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Top 10 Athletic Companies

Le 7 December 2016, 07:28 dans Humeurs 0

Adi Dassler founded Adidas in 1949 following a falling-out with his brother Rudolf, who he helped co-found the company which would later become Puma. Both ventures have gone on to become two of the three biggest athletic companies in the world, yet they both trail the 800-pound gorilla of the industry and its trademark swoosh. Footwear dominates sales in the industry, but a few lesser companies command huge market shares in sales of equipment to certain niche sports.

When you generate more revenue than the next three competitors combined, you're not just the top dog; you're a juggernaut. The company that Phil Knight built after his days on the University of Oregon track team hit the national consciousness with its Air Jordans back in the 1980s, and hasn't slowed down. In 2013, Nike controlled about 59 percent of the athletic shoe market in the U.S., with Adidas second at 10 percent. For fiscal year 2014, Nike had revenues of $27.8 billion.

Prior to 2006, Adidas would have struggled to rank as high as second among the world's top athletic companies. But its $3.8 billion purchase of Reebok that year gave it huge market shares of the athletic footwear segment. The Adidas Group, which has sponsored FIFA since 1970, also markets TaylorMade golf equipment. Along with the company's fourth brand, Rockport, these labels pulled in revenues of $19.95 billion in 2013.

Unlike their counterparts, Puma made it all about shoes. Equipment and accessory sales were almost nonexistent. But in 2010, the company did an about-face and ended up purchasing Cobra Golf to add to its brand stable. In 2013, Puma reported revenues of $4.38 billion

The Latin translation of "sound mind in a sound body" is "Anima Sana In Corpore Sano." But that doesn't fit nicely on a side of a sneaker, so this company decided to go with the acronym. Its gel technology has made Asics the preferred shoe of distance runners and triathletes, which in turn led to $3.2 billion in revenue for the fiscal year 2014.

Amer Sports
Amer Sports has 10 brands in its portfolio that span a wide variety of activities. Wilson is synonymous with American ball sports, especially golf and tennis. Precor is one of the biggest manufacturers of fitness equipment and elliptical cross trainers. Salomon, Arctic and Suunto produce gear and apparel for some of the more extreme outdoor sports. Amer Sports reported revenues of $2.94 billion in 2013.

New Balance
Looking back, Jim Davis got a steal of a deal in 1972 when he bought the Boston-based New Balance company for $100,000. That company, which began in 1906 producing prescription-specific shoes for fallen arches, pulled in $2.73 billion in revenue in 2013.

Jarden claims to be the world's biggest sports equipment business. It's keystone brands include Rawlings baseball gear, K2 skis and snowboards, Coleman outdoor equipment, Gait lacrosse gear and Worth, the biggest producer of aluminum bats for softball. Jarden had revenues of $2.72 billion in 2013.

Under Armour
The brand that arrived on the scene less than a decade ago with what looked like trendy thermal underwear has expanded its lines to include moisture-wicking head-to-toe apparel. Forbes reported that its second quarter in 2014 was the 17th consecutive such quarter with revenue growth of more than 20 percent. Under Armour was projected to do about $3 billion in revenue for fiscal year 2014.

For years, Mizuno was known as "that volleyball company," with a heavy presence in what was a niche sport in much of the U.S. But since the 1980s, the company has made steady inroads towards market shares for gear in softball, baseball, golf and track and field. In fact, Mizuno has the top market share in baseball and softball gloves in the United States. Mizuno reported revenue of $1.78 billion in 2013.

Performance Sports Group
While many of the other top companies have commanded large sales in the major sports, Performance Sports Group has dominated hockey and lacrosse. Its Bauer and Easton brands have held the top spot in market shares for hockey equipment, from pads and skates to sticks and gloves, while its Maverik brand has been a staple of the lacrosse world. PSG also markets baseball and softball bats through its Combat brand. While the company reported 2013 revenues of $448 million, it has been growing rapidly since 2005.

Substitutes for the Elliptical Trainer

Le 8 April 2016, 05:17 dans Humeurs 0

saucony trainers If your joints are up to a little impact, you don't need an elliptical trainer to run or walk -- you can do it anywhere there's room for your sneakers to move. Except for the difference in impact, running and walking yield the same benefits you'd get from using an elliptical trainer: They're all types of weight-bearing exercise that can boost your immune system, improve your cardiovascular health, lighten your mood and shrink your waistline.

Other Gym Machines

The elliptical trainer isn't the only piece of cardio equipment in the gym that offers a full-body workout. Try the rower: Your legs work to push the seat back, and your upper body works to haul the handle in toward your chest with each stroke.

saucony grid 9000 If you're willing to sacrifice the full-body component, you can get an effective cardiovascular workout on almost any other cardio machine in the gym. Treadmills give you the freedom to walk and run as you would on an elliptical, but exercise bikes and stair steppers are good alternatives if you need to stick to low-impact exercise.

Water Workouts

If you're still looking for a low-impact, full-body alternative to the elliptical trainer, try swimming, water aerobics or even water jogging. The water supports your body -- allowing greater and more comfortable range of motion -- and provides resistance with every movement. If you tend to overheat when you work out, exercising in a relatively cool pool may also be more comfortable than working out on dry land.

Outdoor Exercise

saucony shadow 5000 If you're not the type to spend a lot of time in the gym, you can enjoy a low-impact cardiovascular workout outdoors, too. Try sweep rowing for a full-body workout or, if you're more the solitary type, vigorous kayaking provides a great upper-body workout to go with your cardiovascular exertion. Bicycling and inline skating are other low-impact alternatives you can do anywhere you've got a stretch of flat pavement to play on. dsrteaarm1569

Big Reasons to Keep Scrapbook Albums

Le 28 January 2015, 09:57 dans Humeurs 0

nike air max homme Every day is a new venue for different great experiences. There are plenty of moments and events that you've been wanting to cherish over and over. With this, keeping a scrapbook can definitely be helpful. Keeping scrapbook albums can help you preserve memories. In a way, it is also an expression of one's personality. Every small detail expresses something of who you are and how you feel at the moment. It is a way of journaling without having to put lots of words together. It can convey historical events or milestones in your life and you can even relay covered feelings and thoughts undertaking this leisure pursuit. For some people, it is a recreation way of spending their relaxation time. Others even make it as a convenient way of sourcing incomes.

To get started, purchase a scrapbook album. Nowadays, there are wide selections for this vastly popular hobby. They come in different styles, sizes, colors and materials. Choosing one is a personal decision. Choose high-quality ones since these pages will surely be kept for a long period of time. Also, scrapbook albums are the backbone of your collections. nike air max noir Thus, it is important to choose a sturdy framework for your memorabilia. Acid and lignin free pages are preferred for they ensure that your photos will not be ruined and that they will be preserved properly. Also, keep a scrapbook album that can hold up frequent page turnings. In addition, albums are usually in rectangular (8-1/2x11") and square (12x12") sizes but there are varied sizes that one may opt to choose depending on the photo and embellishment sizes that you have. There are also different types of albums. A flex-hinge scrapbook album is a sturdy type that has flexible straps that thread through the cover while a post bound scrapbook album has usually two to three metal screws that hold its parts together. This is ideal when you want to reorder pages and to extend more pages for your album.

On the other hand, a spiral bound album is a smaller type that is ideal for beginners and for small projects. You can also create your own albums by putting quality boards and papers together. Other materials needed for this project are adhesives, pair of scissors, quality markers and different colorful embellishments like glittering stickers and ribbons.

chaussure nike air max Keeping albums is really fun. Start by choosing a specific theme and do everything with grace. Afterwards, you'll be rewarded by precious albums that you and your family can cherish for years to come. Make it a habit and enjoy!

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